Gambit Mobile Introduces Its New "Self Managed Mobile Coupon Portal"
New York, NY (1888PressRelease) October 01, 2009 - Gambit Mobile, Inc today introduced their ‘self-managed’ SMS portal solution which places mobile coupons within reach of the more than 240 million Americans who have text messaging on their mobile phones. “The mobile phone is quickly becoming the go-to medium for coupon-ing. As mobile advertising gains acceptance, mobile coupon's are chipping away at the 300 billion paper coupons issued every year in the USA” says Ron Galardi, President and CEO of Gambit Mobile, Inc.
Now retailers and merchants are able to offer mobile coupons to consumers utilizing Gambit Mobile’s self-managed portal (http://gambitmobile.84444.com) which allows for each mobile coupon to have a unique tracking code associated with them. With a tracking code, advertisers can determine which customers have redeemed the mobile coupons.
Big brands such as Subway have embraced mobile coupons. The thing Subway likes the best about the mobile coupons medium is that it can reach its target audience when that audience is most likely to buy. Subway sends text messages to its opt-in database just before lunch time when workers are deciding where to go for lunch. Receive a mobile coupon and it’s almost already decided for them.
Most mobile coupons start out with the brand starting to create a database of opt-in users. At Subway, for example, posters are hung near the line at the restaurants. When a customer is waiting in line, the only medium at his disposal is his cell phone. So, he sends a text message to a short code (for example, text DIETCOKE to 84444) and he immediately receives a text message in return that enters him in a sweepstakes or provides a discount coupon. Once a brand has an opt-in database and an “existing relationship” with that consumer, it can send broadcast text messages to that consumer in the future.
Gambit Mobile’s mobile coupon-ing portal requires no new hardware, servers or infrastructure. It eliminates production and distribution costs since there are no paper coupons to be produced and it delivers real-time analytics and reporting to provide for instant measurability, the ability to make changes mid-campaign and optimize performance on the fly. It also provides easy scalability for regional and national campaigns.
ABOUT GAMBIT MOBILE, INC.:
Gambit Mobile, Inc is an independent firm that accelerates strategic implementation for brands seeking to leverage the mobile channel. With a focus on wireless, Gambit Mobile, Inc offers profit-directed solutions and services for the intelligent application of mobile technology and processes including SMS, Mobile Web/WAP, and mobile advertising connecting brands with audiences they desire to reach. The company is based near New York City.
For further information go to: www.gambitmobileinc.com or call 973-886-5300 973-886-5300.
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